If Standard Dose is aiming to ease our minds simply by scrolling through its site, then mission accomplished. Between the soothing colors, elevated imagery, and clean font, it’s a browsing experience that’s delightfully cathartic — and we haven’t even gotten to the actual product offerings yet. The shop offers an inviting assortment of plant-based wellness supplements to skincare treatments curated by what we can only imagine is a team of lit-from-within experts. Every shopping option is intuitively categorized by a purpose: sleep, stress, pain, gut, intimacy, immunity, energy, focus, or detox. On top of its effortless navigation, the site also offers an editorial page, The Drop, that’s stacked with educational resources. In short, it’s built to make shopping for wellness trends feel not just manageable but enjoyable. Since it isn’t every day that the R29 Shopping team discovers a collective obsession with a single retailer, we felt compelled to reach out to Standard Dose’s founder, Anthony Saniger, and learn more. Below, join us for a feel-good stroll through this magical marketplace as Saniger tells us all about everything from its ethos to bestselling products and even dishes on what’s next in 2021’s biggest wellness trends.